The authors discussed hindrances of capitalizing on happiness arose from consumption biases and multiple choices, which results in dissatisfaction and loss of opportunities (Tsai and Hsee 47-48). In relation to consumerism, Tsai and Hsee cited that in order to improve the happiness of consumers, there must be an increase in income and properties as well as the ability to reach the optimal hedonomics approach (44). Hedonomics is the study of ‘maximizing happiness with limited wealth’ which focuses on the aspects of happiness, satisfaction, and decision-making where they are evaluated based on personal levels of biases and prediction (Tsai and Hsee 47). At first the excitement bubbles up but eventually dies down and realization strikes that you could have gotten a better one or maybe have used that money to really buy what you really need. To summarize these categories, imagine buying something you really want but do not need. The reasons of this phenomenon were summarize into three main categories: 1) Psychophysical adaptation 2) Dilution of attention 3) ‘Ordinization’ (Tsai and Hsee 46-47). In an article by Tsai and Hsee, they describe these thoughts as ‘hedonic adaptation’ where the initial feeling of positivism and negativism fizzles down through the course of time. I remember a popular saying that “you can’t have it all,” this holds true in every aspect of life’s decision. Everyone wants something better even if they already have the best comparatively and relatively to other people. ![]() Why do people constantly pursue the concept of absolute happiness? Satisfaction and contentment becomes underrated when everybody wants a piece of everything.
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